What factors make Hispanic patients good candidates for live donor transplantation

Assignment Questions

Question 1: What factors make Hispanic patients good candidates for live donor transplantation

Question 2: At what points in the “Patient Journey” (case Exhibit 1) would you expect Hispanic patients to have a different experience from what is described

Question 3: What types of programs do you think might help Hispanic patients adopt live donor kidney transplantation?

Question 4: What types of activities would you conduct to gain greater insight into Hispanic patients’ experiences and concerns? Be specific, explore media options in the target segment markets that you think you can use to communicate to this market. Research how they consume media, what media? What types of community outreach?

Additional Information

A detailed perspective on the journey of a kidney patient before, during and after a transplant http://www.cbsnews.com/pictures/inside-look-at-kidney-transplant-graphic-images

For pictures of the transplant process

http://www.johnfmartin.net

This should spark a discussion in class about the patient experience – note it’s not specific to transplants but about how people consumer messages: “

An Anthropologist Walks into a Bar” Harvard Business Review, March 2014: https://hbr.org/2014/03/an-anthropologist-walks-into-a-bar

Requirements: just finish the questions