Explain the most relevant primary decision-making forces influencing buyers for the selected product or service.

Understanding consumer behavior is essential for all businesses, regardless of size or industry. In this course, you learned how consumer behavior forms the foundation for a wide range of activities in business, from product and service development to marketing and sales, and customer service. Businesses need to understand how consumers make decisions, develop perceptions of companies, and evaluate prices and companies. You also learned how the study of consumer behavior integrates concepts from various disciplines, including research, psychology, and economics. In this assignment, you will apply what you have learned by analyzing a consumer product or service in a 500+ word paper (2+ pgs.)

Scenario

In this analysis, you should identify a consumer product or service commonly marketed to some segment of the public. As the starting point in your analysis, you should identify the primary target consumer for what you have selected. With that target in mind, research the product or service and analyze it from the consumer behavior perspective. In your paper, address all the following:

Explain the most relevant primary decision-making forces influencing buyers for the selected product or service.

Analyze the decision-making and buying process for the specific product or service.

Identify the relevant microeconomic factors affecting consumer behaviors for the product or service.

Explain the influence of heuristics and experiential consumption on product or service consumers.

Connect the key consumer behavior theories marketers leverage to sell the product or service.

Evaluate the most appropriate methods for developing consumer behavior information for the product or service.

Formatting & Sources

Please write your paper in the APA format (e.g., title page, abstract, citations, and reference page). As part of your research, you may refer to the course material for supporting evidence, but you must also use at least three credible outside sources and cite them using APA format. Please include a mix of both primary and secondary sources, with at least one source from a scholarly peer-reviewed journal. If you use any Study.com lessons as sources, please cite them in APA format.

Primary sources are first-hand accounts such as interviews, advertisements, speeches, company documents, statements, and press releases published by the company.

Secondary sources come from peer-reviewed scholarly journals like the Journal of Management. You may use JSTOR, Google Scholar, and Social Science Research Network to find articles from these journals. Secondary sources may also come from reputable websites with .gov, .edu, or .org in the domain. (Wikipedia is not reputable, though the sources listed in Wikipedia articles may be acceptable.)

Requirements: 500-800 words