Investigate the micro-environment as part of the situation analysis for your company.

1. Investigate the micro-environment as part of the situation analysis for your company.

a. Competitors analysis

AZOM’s Company is a Saudi firm that manufactures and distributes its own products, which range from mobile phones to smart devices. As a native Saudi company, it has no competition on the local level, although we can consider Samsung and Huawei as competitors because they sell similar products. These are massive and powerful competitors. It takes a lot of confidence to enter this field.Samsung and Huawei are household names. They are among industry’s titans. Currently, in the third quarter, Samsung acquired a 24.22 percent market share, ranking second globally, with a 4.17 percent difference from first place, and of course, Samsung built enormous public trust. In the field of prestigious and high-quality electronics,Huawei is the world’s sixth best phone firm, but it also makes gadgets other than phones. Huawei controls 4% of the smartphone market. They are both very skilled at promoting their products. Their product quality is quite excellent, and they are engaged in all elements of gaining the customer’s trust and making them loyal,tocompete with the field’s titans, AZOM’sCompany needs to begin on a huge and well-thought-out strategy.

References:

https://www.bankmycell.com/blog/samsung-market-sha…

https://www.oberlo.com/statistics/smartphone-marke…

b. Suppliers and/or Digital Marketing intermediaries.

c. Customers’ persona.

Requirements: Open

Investigate the micro-environment as part of the situation analysis for your company.

Competitors analysis

AZOM’s Company is a Saudi firm that manufactures and distributes its own products, which range from mobile phones to smart devices. As a native Saudi company, it has no competition on the local level, although we can consider Samsung and Huawei as competitors because they sell similar products. These are massive and powerful competitors. It takes a lot of confidence to enter this field. Samsung and Huawei are household names. They are among industry’s titans. Currently, in the third quarter, Samsung acquired a 24.22 percent market share, ranking second globally, with a 4.17 percent difference from first place, and of course, Samsung built enormous public trust. In the field of prestigious and high-quality electronics, Huawei is the world’s sixth best phone firm, but it also makes gadgets other than phones. Huawei controls 4% of the smartphone market. They are both very skilled at promoting their products. Their product quality is quite excellent, and they are engaged in all elements of gaining the customer’s trust and making them loyal, to compete with the field’s titans, AZOM’s Company needs to begin on a huge and well-thought-out strategy.

References:

Suppliers and/or Digital Marketing intermediaries.

Customers’ persona.