Discuss the critical differences between the four dimensions of social media marketing.

Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.

Each part with a 500 word limit with 2 references peer reviewed.

Every Part in different documents.

Requirements: Pages

Book for reference

Social Media Marketing: A Strategic Approach by Zahay, D., Roberts, M.L, Parker, J.M., Barker, M.S. &

Barker, D.I. (2023), 3rd ed., Cengage, ISBN-10: 0357516184, ISBN-13:978-0357516188

Part 1

Governance and Rules of Engagement 

Choose a company with whose SMM campaign you are familiar and assess where your chosen company falls on Felix, Rauschnabel, and Hinsch’s wheel (Figure 4.1).  

Discuss the critical differences between the four dimensions of social media marketing. 

Appraise and discuss if your chosen company will benefit more from permission marketing or interruption marketing.

Part 2

Marketing Using Social Networks

Online marketing benefits both business-to-consumer (B2C) and business-to-business (B2B) campaigns. 

Discuss how you would determine the appropriate social network for both campaign types. 

Evaluate and discuss the benefits and risks of using influencers. Is the risk higher in a B2C or B2B campaign? Why?

Part 3

Content Creation

In this week’s discussion you will follow the outline for the best practices for Blogging as you post your blog for your classmates to read.  Then answer the question below as you discuss how you will promote and measure your success. As you reply to other students, blogs ensure you provide a peer review of how successfully they follow the best practices.

Post your Blog

Rule #1: Use catchy titles.

Rule #2: Update frequently.

Rule #3: Keep content focused.

Rule #4: Invite comments.

Rule #6: Engage with others.

Rule #7: Avoid negativity.

Rule #8: Stand by the content.

Questions:

Discuss how you will do the following:

Rule #5: Promote the blog, streaming video, podcast, or webinar.

Rule #9: Cross-promote.

Rule #10. Archive the content.

Rule #11. Use Metrics.