The term market broadly refers to a situation where consumers and producers interact (directly or through intermediaries) to trade goods and services.

The term market broadly refers to a situation where consumers and producers interact (directly or through intermediaries) to trade goods and services. Three markets are introduced in this unit’s studies: hospital, physician, and pharmaceutical.

Instructions

For your main post:

Provide a brief overview and history of the hospital, physician, and pharmaceutical markets.

Identify the market you currently work in (if any) and which one you would ultimately like to become a leader within.

Provide insight into current economic and/or policy issues within these markets. An example may be direct-to-consumer advertising within the pharmaceutical industry and its impacts on the various markets. Another focus could be the shortages of physicians or the fact that almost 75% of the world’s research and development spending on pharmaceuticals is done by the United States.

Include references in current APA style and format for all your sources.

Response Guidelines

Read and respond to the main posts of at least two peers as early in the week as possible to ensure the development of quality conversation and depth of learning.

In your responses, address the following:

Comment on your peer’s discussion, highlighting points of interest. Identify any questions you have or feel free to address a specific concern.

Learning Components

This activity will help you achieve the following learning components:

Explain the impacts of key historical events on health care markets.

Examine current economic and policy issues within health care markets.