Web Analytics
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https://www.youtube.com/watch?time_continue=4&v=GnensUzdmGY
Answer the following questions:
1. Please summarize this presentation. Please relate the talk to real world examples, established marketing theories and principles, and the tools available to optimize your web offerings.
2. Please also trace the desired marketing outcomes to the generation of web analytics.
3. How can web analytics be used to determine the size, scope and nature of your marketing efforts?
4. Please examine usability testing as a means of fine tuning your marketing implementation.
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