How do you describe your recipients?
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TARGET PERSONAS
How do you describe your recipients? In 70 words
Describe in detail the organization’s (Disney World) primary personas of interest. Are there groups currently being served that are not a fit for the organization or groups not being served that should be considered?
COMMUNICATION CHANNELS AND TECHNIQUES
How do you reach them? In 70 words
Summarize what communication channels are currently being used to reach the target personas. Provide examples of communication techniques applied. Identify untapped avenues that may be worth consideration as well as challenges related to technologically mediated communications when conveying important information.
What will you communicate? In 70 words
Provide examples of key messages or relevant stories that currently exist and identify messaging issues or gaps.
COMMUNICATIONS BUDGET
What will it cost? In 70 words
In addition to budget considerations, identify and explain significant obstacles that could be encountered by each of the following: management, employees, change agents, and two other significant stakeholders. Include essential resources the organization needs to sustain the required changes.
The Wall Street Journal.
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