Strengths: The internal and external characteristics of a company that are stronger than its competitors

In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read  on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

• Strengths: The internal and external characteristics of a company that are stronger than its competitors 
• Weaknesses: The internal and external characteristics of a company that are weaker than its competitors 
• Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way 
• Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way 
• Trends: The internal and external patterns in the organization, market, or industry 

Part 2 (post this response in the appropriate topic within U2 DB (labeled “for” and “against”)

Based on the first initial of your last name, complete the following:

• First initial A-L: Provide an argument for the success of the strategies that a fast-food franchise has instituted. Submit your position by posting in the Unit 2 Debate forum under the for topic. 
• First initial M-Z: Provide an argument against the ability of a fast-food franchise to succeed with these strategies. Submit your position by posting in the Unit 2 Debate forum under the against topic.

In both considerations, provide research that supports your assertions.

Reference

Peterson, H. (2015, May 2). McDonald’s is about to unveil a huge plan to save its business – Here are 8 things investors need to hear. Retrieved from the Business Insider Web site: http://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4

(The Article referenced)