The purpose of this assignment is to get you thinking about research and how the data may shape your plan re

The purpose of this assignment is to get you thinking about research and how the data may shape your plan recommendations. 

For this exercise, you may select your preferred brand. ( LULULEMON)

Part 1: Target Consumer (hint: use Simmons)

• Submit a 1-page profile (persona) of the target consumer, including relevant insights such as demographics, behaviors, media consumption, attitudes, etc.

Part 2: Media Analysis (hint: use AdSpender)

• Submit a 1-page document detailing the key media usage for the brand you selected. Be sure to include insights such as flighting (seasonality), geography and channel information, as applicable.