part of Business plan
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4.0 SWOT ANALYSIS
4.1 Internal Company Strengths and Weaknesses
4.2 External Market Opportunities and Threats
4.3 Implications of SWOT Analysis
5.0 OBJECTIVES (should follow from SWOT)
5.1 International Objectives
5.2 Market Objectives
6.0 RECOMMENDED MARKETING STRATEGY (TSP Framework)
6.1 Target Markets Identification and Segmentation Strategy
6.2 Market Positioning
6.3 Market Entry Strategy
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