What roles do personal or demographic factors play in consumer/customer decision to purchase product or service?
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- What roles do personal or demographic factors play in consumer/customer decision to purchase product or service?
- How do these factors influence consumer behavior?
Provide your response to your discussion group for their feedback.
Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please include a word count. Use APA citations and references for the textbook and any other sources used.
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