business

Firm intro & analysis ( 4 page)
Firm intro
Industry intro  (porter 5 forces)
Who or which organizations hold the power in this industrys value chain?  How global is the value chain?  Is this power evenly distributed among all jurisdictions in which the company operates?
Where is the industry/company on the pro duct life cycle?  Are all markets at the same junction?
How is value created for shareholders/other stakeholders in this industry?  How are stakeholders dispersed around the globe and how does this impact market entry, retraction, repatriation of profits, etc.?

Countries (3.5 page)  canada,Italy.
Market attractiveness using: PEST and
Whats the market size for global opportunities? Which ones are best?  Where should global expansion happen first?  Later?
Regulatory environment
Institutional perspectives from peng framework

Efforts done (4.5 page)
Can the home country approach be used or must it be modified?  If modified, to what extent?
What regulatory obstacles need overcoming?  How would you implement the plan to move into (exit, if your assignment focuses on divestiture) this country?  A detailed assessment of the market entry (exit) requirements and summary is required.
Cultural uniqueness
Macroeconomic environment
Microeconomic impacts