Event Marketing
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Get it written →Start with a brief discussion of the situation.
Describe the symptoms/causes of the problem(s) in the case. a. What factors have led to or prompted the problem(s)? b. How were these things addressed by the organization (and by management)? c. If not addressed, what additional problems would have arisen?
Recommend possible solutions and provide a complete rationale for all of your choices/decisions.
Provide and action plan for implementation based on what you have already read or what we have discussed in class. a. If they already described the plan of action in the write-up, then just summarize the key points as they are listed below. b. What could management do in order to overcome the issues at hand? c. How would this plan enable them to do so? d. What costs would be incurred as a result? e. Would these costs outweigh the benefits to the organization?
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