Overview In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park. You will create a customizable strategic marketing plan, which you will implement for […]

   How can CVP analysis be used to predict future costs and profitability? Describe how CVP analysis is used, or could be used, at your current place of employment. If you have not worked for a company that might use CVP analysis, you may choose a well-known company and describe how you envision that company […]

  Fatma settled down for lunch at the Yank Sing Chinese restaurant. She was early and took the time to catch up on her e-mail. Soon she would be joined by Jasper and Viktoria, two fellow 2014 grads from Virginia Tech in Blacksburg, Virginia. Jasper worked as a software engineer for a start-up company that […]

Ted Talk Video Discussion Read Chapter 7 in Talk like Ted (Galo, 2014). Discuss how the Rule of Three can help with your mid-term presentation or future presentations and how these elements can foster/develop your communication as leader/manager.  The video should be no longer than 5 minutes  When you post your video, be sure to […]

   Discuss how a company's policy can encourage or prevent employees from engaging in unethical behavior in order to meet quotas.