task is to develop three newsworthy story ideas for student media (e.g. Honi Soit, Salience) in response to the BRIEF provided and using the story idea template provided. Your responses should be direct and concise:  1. A news story idea based on first-hand observation (An event you attended, something you observed on campus etc.) […]

There is nothing like free marketing to get your product noticed, but when Doritos came up with the clever idea of holding a contest to have people compete to make the best Doritos commercial, it broke several records for viewership at the time.  The company’s advertising became a global media sensation since the winner would […]

Questions:  Research how many people watch the Super Bowl and the respective Commercials. Then, research the expected company Return on Investment for commercials aired during the game. In your opinion, was there one commercial that stood out as the best or most influential of the bunch? Describe what made it stand out compared to the others (provide […]

For this second assignment, please provide at least a 500-word analysis of your Pricing Strategy for the new product. Based on your first paper describing your product, determine the following Pricing information to determine the actual price you would sell the product. The more details and calculations (show your work with charts and Excel spreadsheets) […]

For this first assignment, please provide at least a 250 to 500-word overview of your new product or service (note that when the term product is referenced, it includes referencing all services for this class and this assignment).  Include the following:  The entire product, how it works, what it is used for, and why someone […]