In-Class Case Study: Coca-Cola’s “New Coke” Debacle (1985)
Data-Driven Decision Making — Measuring the Wrong Thing Case Overview Links to an external site. In the early 1980s, Coca-Cola was facing increasing competition from Pepsi, whose “Pepsi Challenge” taste tests seemed to show that consumers preferred Pepsi’s sweeter flavor. In response, Coca-Cola initiated one of the largest market research efforts in its history — […]
New Coke Case Study Discussion
After reading the case and watching the material here: New Coke, write an initial discussion post (500 words) analyzing why Coca-Cola’s decision to launch New Coke failed even though it was supported by extensive research data. In your post, address the following: Identify the main research design flaw in the case. Explain why the blind […]
Challenger Case Discussion
After reading the case and watching the material here: Challenger Case, write an initial discussion post (500 words) in which you respond to the Challenger decision as if you were part of the launch decision process reviewing the data the night before liftoff. In your post, address the following: Explain whether the first table alone […]
Analysis of a Pertinent Healthcare Issue Quadruple Aim
The Quadruple Aim provides broad categories of goals to pursue to maintain and improve healthcare. Within each goal are many issues that, if addressed successfully, may have a positive impact on outcomes. For example, healthcare leaders are being tasked to shift from an emphasis on disease management often provided in an acute care setting to […]
Examine a national healthcare issue and consider how that issue may impact your work setting
Review of Current Healthcare Issues If you were to ask 10 people what they believe to be the most significant issue facing healthcare today, you might get 10 different answers. Escalating costs? Regulation? Technology disruption? Social Determinant such as environment/community, education, access/quality to healthcare? These and many other topics are worthy of discussion. Not surprisingly, […]