Overview The purpose of the outline is to provide the layout for the Marketing Plan Paper: Final Assignment. The professor will use the outline to determine the validity of the proposed product/service introduction and if the proper level of detail is provided. Comments and recommendations will be provided to the student to support the final […]

The Cultural Immersion Project: Research, Events, and Interview Paper Assignment will be based on the approved cultural group you identified in the Quiz: Population Selection and is divided into three sections:1) Research, 2) Events, and 3) Interview. This group should be a different population than the one you personally identify. In addition, you must have […]

Develop a Project Charter, using the provided Project Management Plan template, based on Cosmo, Inc., a leading company in the development and distribution of wearable technology products, or your own selected business. Fill out the following section on the template uploaded below. Business Need. Briefly describe the business need for Cosmo, Inc. or your selected […]

Course Overview This graduate-level course examines the principles and practices of leadership as applied to the meetings and events industry. Students will explore strategic planning, team dynamics, stakeholder management, vendor negotiations, risk mitigation, and sustainability in event operations. Drawing on real-world case studies and industry best practices, students will develop the competencies required to lead […]