Content Marketing Imagine if you wanted to explore a new hobby like camping and you were unsure how to get started. Your first step might have been to search the phrase “how to start camping,” and you opened articles from two reputable outdoors companies. The first company centered 90% of their content around promoting their […]

 effective leaders apply various leadership tactics depending upon the contexts in which they find themselves. Consider the leadership tactics, traits, or models you find yourself drawn to as a leader. Discuss what elements you are drawn to regarding these particular tactics, traits, or models, including how they interconnect with your own personal, moral, ethical, or […]

Program Evaluation This week we focused on how to evaluate and present data for different types of program evaluations. Using the program you found in Week 1, engage in a conversation with your course community about one of the following: Discuss what type of evaluation you might want to use for your sample program. What […]

Competencies In this project, you will demonstrate your mastery of the following competencies: Manage elements of a sustainable global brand Propose a method to market Design a marketing strategy Scenario You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing […]

You are a regional marketing director of a theme park in the southeastern United States. The chief marketing officer (CMO) of global operations of the theme park group wants you to lead the marketing response to a recent safety incident that has affected the brand globally. You are tasked with designing a phased marketing strategy […]