How does platforms such as LinkedIn mediate the performance of professional self-branding among Gen Z, and what does this reveal about identity c
Research question: How does platforms such as LinkedIn mediate the performance of professional self-branding among Gen Z, and what does this reveal about identity construction and digital labour in platform capitalism?
– Use Marxist and Schumpeter's theories
– Use at least 8 of the sources provided and additional references (academic and reliable)
– Include literature review
– Find a contemporary case study, issue, debate, development, or news report, to use
– Harvard referencing style
– No AI
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Gandini-Self-brandingandsocialcapital2.pdf
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Berardi-WorkDesireandDepression2.pdf
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PattenandLindhe-BrandMe1.pdf
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Hearn-Verified1.pdf
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Wittel-DigitalMarx2.pdf
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Evangelistia-Schumpeterianlegacy2.pdf
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Terranova-Freelabor1.pdf
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Lazzarato-ImmaterialLabor1.pdf
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Artz-MediaRelationsandMediaProduct.pdf
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CroganandKinsley-PayingAttention.pdf
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Lozano-HowYouTubeCreatedtheAttentionEconomy.p
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