Instructions? Case study 6 Heise Medien ? Read the Heise Medien case study located in the section titled?Case Studies?in your

Instructions 

Case study 6 Heise Medien  

Read the Heise Medien case study located in the section titled Case Studies in your textbook concerning the following situation: 

This case is ideal for demonstrating the importance of the general environment, international corporate-level strategy, and type of entry. The following points are to guide a review and discussion of these important concepts.            

• Review Heise Medien’s general environment segments and elements in India and describe in detail all the elements associated with this segment.  Include three to four perspectives of the general environment. 
• What are the segments in the general environment that relate to Heise Medien’s situation?  Be specific?  Provide examples and details. 
• Analyze Heise Medien’s intended international corporate-level strategy.  
• What is Heise Medien’s choice of international entry mode?  Provide research and examples. 
• What are the advantages and disadvantages compared to other international entry modes? 
• Identify Heise Medien’s current challenges. Based on your analysis, what additional recommendations would you make to help Heise Medien achieve its goals? 
• Discuss the uncertainties and risks of doing business in different regions throughout the world. 
• Discuss whether Heise Medien would be wise to pursue a cooperative strategy. Also, identify the type of cooperative strategy that would be best, explained why would it be best, and suggested with whom Heise Medien should pursue this strategy? If a cooperative strategy was not a good idea for Heise Medien, explained why not. 
• If they follow a market focus strategy, what should their new target market be? 

Submission Details: 

• Present your analysis as a3 page report in a Microsoft Word document formatted in APA style. 
• Support your responses with examples.  Cite any sources in APA format.