Film Industry Discussion Question
https://www.latimes.com/entertainment-arts/movies/story/2024-01-05/2024-golden-globes-cbsnominations-categories-voters-scandal-hollywood Back in 2022, the Golden Globes, the annual awards given by the Hollywood Foreign Press Association (HFPA), was embroiled in a contentious dispute, in which a 2021 Times investigation disclosed a barrage of controversies in the behavior of the HFPA. In an attempt to save the broadcast’s all-time low ratings, this year, the Globes is more than ready to make its comeback in the industry. Finding a new home in CBS, it has expanded categories, reconstructed the nomination scale, and redesigned the trophies to reform itself. Witnessing the thriving spectacle of streaming services, the Globes is also eager to have a finger in the big pie to draw in a larger audience. However, streaming behemoths like Netflix and Amazon unequivocally turned down their involvement, perceiving it as a damaged property. The Globes is still trying to find its way out with live events and CBS’s broadcast. Having said that, despite HFPA’s scandals, every sector in the industry is in hot water nowadays — movies seem to be on the verge of disappearing, and they are waiting for effective marketing tools by the Globes. Therefore, people are still looking forward to the reshaping impact the return of the Golden Globes will have. What’s your take on the Golden Globes’ efforts to reinvent itself after the controversies in 2022? Given the challenges faced by the film industry, do you believe the Golden Globes can play a significant role in reshaping its trajectory? Why or why not? (With the Golden Globes finding a new home on CBS, what expectations do you have for the show’s ratings and impact on the industry in 2024?) The article mentions streaming services rejecting the opportunity to broadcast the Golden Globes. What do you think this decision signifies about the perception of the awards show within the industry, especially considering the prominence of streaming platforms today?
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