Marketing Problems and Research Questions
Instructions: Imagine yourself as an employee in a marketing research company involved in a consultation project. Select a company, product, or brand (Cannot be Nike) as your client for this assignment. Your responsibilities include:
Conducting preliminary research on your client and identifying three significant marketing problems.
Note: For each problem, provide detailed descriptions and justifications explaining why it poses a challenge to be resolved.
Next, based on the identified marketing problems, formulate five research questions to guide your consultation project and assist your client in overcoming these challenges.
- Ensure to include a “References” section that lists all the sources cited in your paper.
Deliverable: 2-page paper, double-spaced, with 1-inch margins, utilizing Times New Roman font.
- AI Tool Usage Policy
Strict Prohibition: The use of AI tools, including but not limited to ChatGPT, is unequivocally prohibited for all assessment activities outlined in this course.
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