MKTG201: For Assignment 2 you will create a new product and provide how you would market your product

(DRUCE)

Instructions

For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competition’s product.

1) Define and explain each of the following tools/concepts below. Make sure each segment is fully explained. Do not combine topics.

The strategic planning process

S.W.O.T

Market Segmenting

Target Marketing

Product Positioning

Offerings: Please explain each of these separately and in full.

product

price

service

2) Use two or more of the concepts from part 1 in your product assessment.

3) Analyze the following in full. Make sure each is its own topic and that you create a new bold subheading for each segment:

Security issues

Privacy issues

Ethical issues

Legal issues

ALL of the above four need to be related to the digital information world and marketing concepts for your product/service.

The assignment needs to be in a Word document and in APA format.

You must cite at least 3 academic references.

The page requirement is a minimum of 4 body pages in length.

This does not include the cover(title) and reference pages. These pages are also required.

Remember, Write and Cite in weeks 1 and 2. We follow the 7th edition of APA writing. You can visit our library and writing center for examples and help.

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