Describe each of the three major decision-making perspectives. What role does product categorization play in the alternative evaluation process? What is the definition of dissatis
- Describe each of the three major decision-making perspectives.
- What role does product categorization play in the alternative evaluation process?
- What is the definition of dissatisfaction? Is it likely to cause a drastic reaction by a consumer? Explain by using a situation in which some emotion other than satisfaction motivated your behavior following a purchase.
150 words per question
Babin, B. J., & Harris, E. G. (2023). CB Consumer Behaviour. Cengage Canada.
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