As a leader in your business, you are responsible for reporting to other stakeholders about the competitive position of your business during its first six quarters. Your report will p

Note: This task should not be attempted until you have passed Task 1.

SCENARIO

As a leader in your business, you are responsible for reporting to other stakeholders about the competitive position of your business during its first six quarters. Your report will provide an analysis of strengths, weaknesses, opportunities, and threats facing the business. It will also address the competitive position of the business in the marketplace and organizational goal setting.

REQUIREMENTS

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.  

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.  

Tasks may  not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).  

Provide a written report containing the following:  

Note: It is recommended that you use the attached "Competitive Analysis Template" to structure this report.

A.  Conduct a SWOT analysis of your business in the simulation by doing the following:

1.  Identify  one strength,  one weakness,  one opportunity that has not been met, and  one threat that has not been resolved. The SWOT analysis should plausibly reflect the simulated business at the end of Quarter 6 of the simulation.

2.  Justify  each strength, weakness, opportunity, and threat from part A1 based on information from your business.  

B.  Analyze the competitive position of your business in the business simulation by doing the following:

1.  Incorporate  three strategic line graphs from the “Market” section of the strategic graphs in the final quarter (i.e., Quarter 7) of the simulation into your report.  

 Note: Refer to the supporting document “Accessing Strategic Line Graphs” for information about accessing these graphs. You must be in Quarter 7 of the simulation to access the final strategic line graphs, which cover Quarters 1–6.   

2.  Analyze how specific events and decisions in your business simulation led to the outcomes shown in  each of the  three strategic line graphs from part B1.  

C.  Provide recommendations for the future by doing the following:

1.  Suggest  one SMART goal for your simulated business for the next one to three quarters (Quarters 7–9).

2.  Explain why the goal from part C1 was suggested, including how the goal addresses specific needs of the business.  

D.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.  

E.  Demonstrate professional communication in the content and presentation of your submission.

RUBRIC

A1: SWOT ANALYSIS

NOT EVIDENT

The submission does not identify 1 strength, 1 weakness, 1 opportunity, and 1 threat for the simulated business.

APPROACHING COMPETENCE

The submission identifies 1 strength, 1 weakness, 1 unmet opportunity, and 1 unresolved threat for the simulated business; however, 1 or more of these aspects are not plausible or do not plausibly reflect the simulated business as of the end of Quarter 6.

COMPETENT

The submission identifies 1 strength, 1 weakness, 1 unmet opportunity, and 1 unresolved threat that each plausibly apply to the simulated business. The SWOT analysis plausibly reflects the simulated business as of the end of Quarter 6.

A2: SWOT JUSTIFICATION

NOT EVIDENT A justification for the strength, weakness, opportunity, and threat identified in part A1 is not provided.

APPROACHING COMPETENCE

The justification for the strength, weakness, opportunity, or threat identified in part A1 is not logically supported or is not based on the performance of the business in the simulation.

COMPETENT

The justification logically supports the choice of the strength, weakness, opportunity, and threat identified in part A1 based on the performance of the business in the simulation.

B1: STRATEGIC GRAPHS

NOT EVIDENT The submission does not include 3 separate strategic line graphs.

APPROACHING COMPETENCE

The submission includes 3 separate strategic line graphs; however, 1 or more of the included graphs are not from the “Market” section in the final quarter of the simulation.

COMPETENT

The submission includes 3 separate strategic line graphs from the “Market” section in the final quarter of the simulation.

2: COMPETITIVE ANALYSIS

NOT EVIDENT An analysis of how events or decisions in the simulation led to the outcomes shown in  eachline graph from part B1 is not provided.

APPROACHING COMPETENCE

The analysis of how events or decisions in the simulation led to the outcomes shown in eachstrategic line graph from part B1 is not plausible or not logically supported.

COMPETENT

The analysis of how events and decisions in the simulation led to the outcomes shown in  eachstrategic line graph from part B1 is plausible and logically supported.

C1: SMART GOAL

NOT EVIDENT The submission does not suggest a goal for the business.

APPROACHING COMPETENCE

The submission suggests a goal, but it is not properly constructed as a SMART goal or is not relevant to the business in the simulation.

COMPETENT

The submission suggests a properly constructed SMART goal that is relevant to the business in the simulation.

C2: EXPLANATION OF SMART GOAL

NOT EVIDENT The submission does not provide an explanation of why the SMART goal was suggested.

APPROACHING COMPETENCE

The submission explains why the SMART goal was suggested, but the explanation does not show how the SMART goal logically addresses specific needs of the business.

COMPETENT

The submission explains why the SMART goal was suggested and shows how the SMART goal logically addresses specific needs of the business.

D: SOURCES

NOT EVIDENT The submission does not include both in-text citations and a reference list for sources that are quoted, paraphrased, or summarized.

APPROACHING COMPETENCE

The submission includes in-text citations for sources that are quoted, paraphrased, or summarized and a reference list; however, the citations or reference list is incomplete or inaccurate.

COMPETENT

The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

E: PROFESSIONAL COMMUNICATION

NOT EVIDENT Content is unstructured, is disjointed, or contains pervasive errors in mechanics, usage, or grammar. Vocabulary or tone is unprofessional or distracts from the topic.

APPROACHING COMPETENCE

Content is poorly organized, is difficult to follow, or contains errors in mechanics, usage, or grammar that cause confusion. Terminology is misused or ineffective.

COMPETENT

Content reflects attention to detail, is organized, and focuses on the main ideas as prescribed in the task or chosen by the candidate. Terminology is pertinent, is used correctly, and effectively conveys the intended meaning. Mechanics, usage, and grammar promote accurate interpretation and understanding.

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RXM1: Competitive Analysis

RXM1: Competitive Analysis Accessing Strategic Line Graphs

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Accessing Strategic Line Graphs

Introduction

Part C of Task 2 requires you to access strategic graphs from your business simulation. Use the following instructions to access, save, and insert your strategic line graphs in your performance report.

Step 1: Navigate to the Market Graphs

1. Follow this link to navigate to the Market section of the Strategic Graphs page in the Marketplace Simulations business simulation: https://lrps.wgu.edu/provision/249665855

2. Confirm that your simulation is in quarter 7. ("Quarter 7" should be listed above the navigation menu on the left-hand side of the screen, see image right.)

3. Confirm that the "Market" tab is selected within the Strategic Graphs Workspace (see image below).

Step 2: Save Strategic Line Graphs to Your Computer

1. From the many available strategic line graphs, select one that you want to use for your competitive analysis.

2. Click on a strategic line graph to open it on the screen.

3. Click on the save icon in the upper right-hand corner (this icon appears only when you hover your cursor over the strategic line graph, see image below).

4. When you click on the save icon, the line graph will be downloaded to your computer as a PNG image.

5. Save the graph to an appropriate location on your computer.

6. Repeat this process until you have saved three relevant strategic line graphs.

Step 3: Insert the Line Graph in the “Competitive Analysis Template"

1. Place your cursor where you want to insert the line graph in the “Strategic Graphs” section of the “Competitive Analysis Template.”

2. Insert the saved strategic line graph.

Note: If you are using Microsoft Word, you can do this by clicking on the “Insert” tab, then selecting “Pictures,” then navigating to the file where your strategic line graph is stored.

3. Repeat until you have inserted all of your three selected strategic line graphs.

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RXM1: Competitive Analysis

RXM1: Competitive Analysis Competitive Analysis Template

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<Company Name>

Competitive Analysis <Template>

< NOTE: This template is designed to help structure and complete the competitive analysis. You must refer to the task requirements and rubric for this task for the complete and authoritative instructions and measurement criteria for each component of the report. Replace or delete the instructional text within the brackets (<>) before submitting the report.>

< Reminder: Prior to beginning your business performance report in this template, you must ensure you have passed Task 1.>

A. SWOT Analysis

<Conduct a SWOT analysis consisting of one strength, one weakness, one opportunity that has not been met, and one threat that has not been resolved. The SWOT analysis should plausibly reflect the simulated business at the end of Quarter 6 of the simulation.>

SWOT Diagram

STRENGTHS <1 Strength (See part A1 in the task instructions and rubric.)>	WEAKNESSES <1 Weakness (See part A1 in the task instructions and rubric.)>
OPPORTUNITIES <1 Opportunity (See part A1 in the task instructions and rubric.)>	THREATS <1 Threat (See part A1 in the task instructions and rubric.)>

SWOT Justification

Strengths

<Justify your choice of the strength you identified based on information from your simulated business. (See part A2 in the task instructions and rubric.)>

Weaknesses

<Justify your choice of the weakness you identified based on information from your simulated business. (See part A2 in the task instructions and rubric.)>

Opportunities

<Justify your choice of the opportunity you identified based on information from your simulated business. (See part A2 in the task instructions and rubric.)>

Threats

<Justify your choice of the threat you identified based on information from your simulated business. (See part A2 in the task instructions and rubric.)>

B. Competitive Analysis

Strategic Graphs

< NOTE: For instructions on accessing and downloading the strategic line graphs, please refer to the “Accessing Strategic Line Graphs” attachment from the task. The appropriate strategic line graphs can be found in the simulation here: https://lrps.wgu.edu/provision/249665855 >

Topic 1

<Title of Strategic Graph 1>

<Insert line graph 1 here. (See part B1 in the task instructions and rubric.)>

<Analyze how specific events and decisions in your simulation led to the outcome shown in this strategic line graph. (See part B2 in the task instructions and rubric.)>

Topic 2

<Title of Strategic Graph 2>

<Insert line graph 2 here. (See part B1 in the task instructions and rubric.)>

<Analyze how specific events and decisions in your simulation led to the outcome shown in this strategic line graph. (See part B2 in the task instructions and rubric.)>

Topic 3

<Title of Strategic Graph 3>

<Insert line graph 3 here. (See part B1 in the task instructions and rubric.)>

<Analyze how specific events and decisions in your simulation led to the outcome shown in this strategic line graph. (See part B2 in the task instructions and rubric.)>

C. Recommendations

SMART Goals

<Provide recommendations for the future by suggesting one SMART goal for your simulated business for the next one to three quarters (i.e., Quarters 7–9). (See part C1 in the task instructions and rubric.)>

<Explain why the goal was suggested and how the goal addresses specific needs of the business. (See part C2 in the task instructions and rubric.)>

D. References

<Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized. NOTE: Information from the simulation does not require a citation. (See part D in the task instructions and rubric.)>

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