Search the SBJ archives and find two articles on the NBA and its ?efforts to enter China. As you read the articles, identify at least ?three specific sport licensing-
in 3-4 pages with 2-3 references answer the following:
Search the SBJ archives and find two articles on the NBA and its efforts to enter China. As you read the articles, identify at least three specific sport licensing-related activities they are performing that are helping them enter China. Explain why you think the NBA is doing each of these activities and what "success" would look like from a sport licensing point of view for each.
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