As the new V.P for Marketing, how should you and your project team be on the lookout for potential new competitors for your markets? How can you defend your market share?

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QUESTION 1 As the new V.P for Marketing, how should you and your project team be on the lookout for potential new competitors for your markets? How can you defend your market share?
Reference:

Sorger, S. (2012). Marketing Planning: http://www.pearsonhighered.com/educator/product/Marketing-Planning/9780132544702.page
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Question 2 Who should be responsible for implementing the project management of the new product or service discussed in the marketing plan? What departments would be involved in the project’s execution?
Reference:
Sorger, S. (2012). Marketing Planning: http://www.pearsonhighered.com/educator/product/Marketing-Planning/9780132544702.page

QUESTION 3 The marketing planning process includes a feedback loop. What type of information would be useful for such feedback? How would it change future marketing plans?

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