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May 22, 2023

Memorable Campaign: “Be Like Mike”

APA, Sport, University

11786First, watch the commercial Be Like Mike Video, which first aired in 1992. Then, in your initial post to the discussion, address the following:

What key marketing strategies do you think Gatorade was striving to apply to this marketing campaign?
What does the slogan “Be Like Mike” mean to you?
Why do you think this campaign was effective?
Do you think the commercial would be as effective today? Why or why not?
In 2020, Gatorade refreshed its iconic “Be Like Mike” campaign with a digital ad featuring Elena Delle Donne, Jayson Tatum, and Zion Williamson. If you were to remake the iconic spot, which athlete endorser would you recommend that Gatorade include and why?
Note: The link for the video.

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