Conduct a SWOT analysis for your chosen sport organization, individual, team, or facility, building on the research you conducted on the 4 Cs in Module Two
For this first milestone, due in Module Three, you will conduct a SWOT analysis for your chosen sport organization, individual, team, or facility, building on the research you conducted on the 4 Cs in Module Two.
Prompt: First, review the readings in Chapters 5 and 7 of the text and watch the SWOT video located in your Readings and Resources. Next, using the SWOT Analysis Template located in your Milestone One prompt, address the following critical elements for your selection:
• SWOT Analysis: Identify strengths, weaknesses, opportunities, and threats facing your sport organization, individual, team, or facility and its form of marketing using the SWOT template provided. Include at least two items in each box. Items may be listed as bullets.
o Strengths: Identify at least two strengths of the sport organization, individual, team, or facility and its form of marketing.
o Weaknesses: Identify at least two weaknesses of the sport organization, individual, team, or facility and its form of marketing.
o Opportunities: Identify at least two opportunities of the sport organization, individual, team, or facility and its form of marketing.
o Threats: Identify at least two threats to the sport organization, individual, team, or facility and its form of marketing.
• Opportunity: In a separate paragraph underneath your SWOT matrix, expand on and defend the potential benefit of one opportunity identified in your
SWOT matrix for your sport organization, individual, team, or facility. When discussing your opportunity, describe why it has the biggest potential impact
on revenue generation, image, or awareness for your organization.
In completing your SWOT analysis, consider factors both within and outside the organization. Also, be sure to consider the research you conducted on the 4 Cs
for your organization in Module Two, as well as any feedback from your instructor. You may also want to conduct additional research to support your SWOT
analysis.
Rubric
Guidelines for Submission: Milestone One should be 1–2 pages, including your SWO
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