To create a PowerPoint presentation ?that outlines a marketing plan and public relations campaign for a child ?care center and to evaluate your PowerPoint presenta

Assignment is incomplete without the self reflection

Objective:

To create a PowerPoint presentation  that outlines a marketing plan and public relations campaign for a child  care center and to evaluate your PowerPoint presentation.

Scenario:

You are the new director of a child  care center that has had some marketing and public relations issues in  the past. In the interest of making a fresh start, the board of  directors has asked you to evaluate the strengths of the center and  create a marketing plan. You will need to be prepared to present your  marketing plan at the first board meeting of the year. A week later, a  board member contacts you about the importance of getting the word out.  She asks you to include your plans for a public relations campaign for  the center as part of your presentation. As you think through your  public relations campaign, you realize that the board is not sure how to  leverage the power of social media. You jot down several social media  strategies to help promote the strengths of the center.

Instructions and Rubric for Chapter Scenario: 100 Points Total

Focus Assignment: 50 points

Imagine a child care center that you are familiar with. Then imagine  how you would market the center. Create four to five PowerPoint slides  to summarize the highlights of your marketing plan. Similarly, create  four to five slides to summarize the highlights of your public relations  campaign for the same center. Last, create four to five slides  describing how to take advantage of social media to help promote the  center. 

Self-Reflection: 50 points

1. For each item of your PowerPoint presentation, explain how this guideline addresses the issues in the scenario