Data means nothing unless it is organized and presented in a manner that makes it informational. In Chapter 7, the problem is presented as Data rich, information poor. We live in a world whe

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Data means nothing unless it is organized and presented in a manner that makes it informational. In Chapter 7, the problem is presented as Data rich, information poor. We live in a world where immense amounts of data are constantly being collected about virtually anything and everything. However, knowing what to do with these data and how to use it for effective decision making in business is the challenge. What then is business intelligence? How does data aggregation work, and why is data cleansing so important? Support your reasoning.
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