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January 20, 2023

Week 2 Why Should Marketers Invest in Social Media Marketing

SEU Wk 2 Why Should Marketers Invest in Social Media Marketing Discussion
Upon successful completion of this module, student will be able to:
1. Define the challenges in social media.
2. Describe the benefits of social media platforms.
Videos
Watch the following video(s), which you can access by clicking on the link(s) below:
Which Half of My Digital Marketing is Working?
Three Reasons Executives Need to Care About Social Media
After watching the videos try to answer the discussion question for this week.
Discussion Question:
Why should marketers invest in social media marketing?

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