COMM145I The Dominant Ideologies Present in Disneys Beauty
COMM 145I SJSU The Dominant Ideologies Present in Disneys Beauty and the Beast Essay
COMM 145I- Ideological paper
Dominant Media Ideologies
What is an ideology? An ideology is a set of ideas that directs one’s goals, expectations, and actions. An ideology can be thought of as a comprehensive vision or as a way of looking at things in common sense. It is a doctrine, philosophy, body of beliefs or principles belonging to an individual or group. In other words these are concepts we view as “normal” to our culture and therefore logically appeal to us through common sense.
The media tends to serve the hegemonic dominant ideology. The hegemonic ideology is reproduced in the media through media practices that stem from the ways journalists and producers are socialized from childhood and then trained, edited, and promoted by media. Although journalists and producers do not consciously consider ideology when they make news decisions, they tend to serve the political and economic elite’s ideology by doing their jobs.
Common media ideologies:
Materialism—Acquiring goods emphasized; As much as possible
Male privilege and patriarchal authority
Value placed on reputation or status over character traits
Reverence for the young
High value placed on technology
Successful people viewed as confident and assertive and money driven
Principle of independence as opposed to family values/cooperative values
Competition valued
Striving for higher economic status as a key to happiness.
Value placed on image over character traits
Here is a list of hegemonic films – Beauty and The Beast from 1991 might be a solid choice for this paper since it ties in with the hegemonic ideology but the list is still provided to show you some options.
Link to list of hegemonic ideology films
Paper—Explore the themes and ideologies in a film of your choice
Think about the 10 ideologies above and how they are either reinforced or challenged in some of your favorite films today. You would want to explore both the plot/story/editing/themes of the film as well as the characters. What messages are these films sending and how might the audience receive and process the material?
For this paper to be successful please follow these guidelines:
– Have a central focus that is demonstrated in your thesis statement. You need to be clear about whether the film is conforming to/reinforcing the typical messages we see or perhaps challenging the messages. You do not need to write about all the ideologies, but rather pick a few and have your paper be focused.
– Describe (Define) the ideologies you are discussing for the audience of your essay so you are clear in the point you are trying to make. Bring in other examples of where we have seen these ideologies to contextualize the paper.
– Make sure that you describe the film in enough detail that someone unfamiliar with it could understand how you are making your point. However, you do not need to summarize the movie!.
– Think about the purpose of ideologies and why they are being used. Are there multiple ways that an audience could understand the messages? Along with providing some examples of where ideologies are found there should be a level of critical thinking that provides additional insight to the topic that may not have been considered before.
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