Public Relations Plan
Order Instructions
Public Relations Plan – Final
Overview
In this assignment, you will develop a public relations plan in the form of a formal PowerPoint presentation. Use the resources provided in the course and conduct additional research to determine the appropriate format. Include the following elements:
Your public relations plan PowerPoint presentation.
A short memo to a senior manager of the company that introduces your plan.
Instructions
Choose a real or fictitious corporate or noncorporate entity of any size. If you choose a real organization, create a fictitious name for it. Include the following about your chosen organization:
The name of the organization.
The specific products or services the organizations provides.
Detailed descriptions of the target audience and target markets.
Complete the following in your public relations plan:
Determine the public relations activities you will use for the entire year.
Create objectives for the plan.
What do you intend to achieve?
Illustrate the methods and activities you will use for the organization.
Outline specific actions and avoid generalizations.
Be sure to include any media elements you plan to use as well.
Create a timeline.
When will you conduct the activities? How long will they last?
If, for example, you are using the United Way for your organization, include the specific things you do for the campaign, such as a week-long cookie sale.
Include a bulleted list to illustrate what will happen in each month.
Create a contingency plan. What will you do if a crisis, such as a product recall, occurs in your organization?
Review the assignment scoring guide before submitting your assignment for grading to ensure that you meet all criteria.
While written content is the most important aspect of your paper, organization, readability, grammar, and spelling are also important. The content of the presentation will determine the length; a maximum of three bullet points per slide is recommended. Refer to the Campus resource Guidelines for Effective PowerPoint Presentations (linked in Resources) for tips.
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