Marketing Plan
Order Instructions
Instructions:
These will be two separate papers. One paper of 3+ pages for Marketing plan part I and one separate paper of 3+ pages for Marketing plan part two.
Marketing Plan Part I
In this assignment, you are going to complete the first four steps of a marketing plan outlined in your reading material. As you will recall, these are:
1.Build a cross-functional team.
2.Check the foundation and long-term business direction.
3.Clarify the goals and objectives.
4.Conduct a comprehensive analysis.
You can discuss a project that you are familiar with, make up a marketing situation, or choose from the scenarios below. Your plan must be specific to your project example and show your personalized approach. Ensure that you:
include specifics of what you would do, ask, or research in each step for the most effective outcomes;
show evidence of applied business principles and demonstrate your understanding of the course and unit concepts;
explain how hospital (or other local) demographics factor into your plan; and
be sure to address any concerns you may have with impacts from the quality and consumer data for your hospital/organization.
Potential Examples:
Your practice has just hired a brand-new primary care doctor and needs to create a plan to start building a baseline of patients.
The emergency management organization you work for has seen decreasing use of its services since a competitor came to town a few months ago. You have been asked to create a plan to market your services to the local hospital in hopes they will contract with your company.
The executive team at your hospital has decided to start a brand new service offering acupuncture as a treatment for pain.
This first part of your marketing plan must be a minimum of three pages, not including the title and reference pages. You are encouraged to include graphics, charts, or other supporting material that will support or enhance your plan; however, these are not counted in the three-page written requirement.
You are required to use at least three peer-reviewed or academic in nature sources to support your marketing plan, one of which may be your reading material. Reference for reading material is included in the attachment. All sources used must have citations and references properly formatted in APA Style. You MUST use the format shown in your reading material.
You will be completing the final four steps of your marketing plan, using the same project example, in the next paper.
Marketing Plan Part II
In this assignment, you will conclude the marketing plan you started by completing the second half of the marketing plan steps outlined in your reading material. As you will recall, these are:
5. Recommend the most important strategies and tactics.
6. Check the numbers.
7. Sell the plan.
8. Execute and track progress.
Remember to continue the discussion of the same project example you chose in Unit VII. Your plan must be specific to your project example and show your personalized approach. Ensure that you:
include specifics of what you would do, ask, or research in each step for the most effective outcomes;
show evidence of applied business principles and demonstrate your understanding of the course and unit concepts; and
explain how the principles of social marketing will be implemented in your plan.
This second part of your marketing plan must be a minimum of three pages, not including the title and reference pages. You are encouraged to include graphics, charts, or other supporting material that will support or enhance your plan; however, these are not counted in the three-page written requirement.
You are required to use at least three peer-reviewed or academic in nature sources to support your marketing plan, one of which may be your reading material. Reference for reading material is included in the attachment. All sources used must have citations and references properly formatted in APA Style. You MUST use the format shown in your reading material.
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