Students create a persuasive communication for internal and external stakeholders
COM537 Phoenix Best Game Productions’ Dilemma Persuasive Memo
Assignment Content
Resources: Best Game Productions: Company Background and Business Scenario, Internal and External Persuasive CommunicationPurpose of Assignment Students create a persuasive communication for internal and external stakeholders. Students present the company’s situation and proposed solution in a manner that is informative and persuasive. Using their knowledge of communication styles, noise, and audience needs, motivations, and perceptions, students create a persuasive memo and a press release that are appropriate to each audience. Students utilize concepts from the weekly readings to create effective communications for an internal stakeholder and an external stakeholder. Now that you have detailed all necessary communications and have determined the best channel for the communications in your plan, you can begin writing these communications. In this assignment, you must write a persuasive memo to internal stakeholders and a press release to external stakeholders. In these communications, describe the scenario at Best Game Productions and explain the solution that you think is best for the company based on all of the information provided. Use that solution and your reason for selecting it throughout the assignment. Be sure to consider the perceptions and needs of each stakeholder, and determine the most appropriate style of communication when addressing the internal and external stakeholders.
Assignment Steps:
Describe the scenario at Best Game Productions and explain the solution that you think is best for the company based on all of the information provided.
Create a solution and your reason for selecting it throughout the assignment. Be sure to consider the perceptions and needs of each stakeholder, and determine the most appropriate style of communication when addressing the internal and external stakeholders. Choose one internal stakeholder and one external stakeholder in Best Game Productions.
Create a 1,050-word persuasive memo describing Best Game Productions’ dilemma to an internal stakeholder.
Create a 525-word press release describing the same situation to an external stakeholder. Include the benefits and rationale. Consider the noise that will detract internal stakeholders from fully receiving your message, and construct your communications to address or avoid that noise for each stakeholder.
Cite at least two references in your paper. Format your paper consistent with APA guidelines.
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