Trends in Health Information Discussion
Social media often elicits a love-hate reaction among its users. People love instant communication and the ability to connect virtually with those they care about the most. Although many people use social media to glean important information, we have learned in the past few weeks that social media can also disseminate dangerously wrong information, particularly in the health and public health arenas. Thus, healthcare leaders need to be aware of the impact of social media on the public and be able to wield social media tools to promote important information on behalf of the organization as well as discredit harmful and erroneous information.
A. Reflection Question:
Trends in health information are often conveyed using social media. As a leader, you may use various forms of social media to communicate important information with varied audiences.
1. Consider the population you are focusing your strategic communication plan on (15-19 years old, parents).
2. Are they comfortable using social media? If so, which form(s) of social media do you think they are most comfortable using? Why?
3. Conversely, which form(s) of social media do you think they are uncomfortable with? Why?
B. Application Question:
When leaders create strategic plans, they often want to promote their plan for information purposes, as well as to promote the organization. Social media is a prime avenue for communication for many organizations. Now that you are finishing up your strategic communication plan (the plan is attached)
1. How do you plan to promote your plan?
2. What social media platforms might you use, and how will you use them?
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