In this assignment, you will write a paper to describe the company background and analyze the company structure and culture following the Three Keys framework.

Overview:

In this assignment, you will write a paper to describe the company background and analyze the company structure and culture following the Three Keys framework.

Instructions:

Choose one PSF that you are familiar with.

• Provide a background of the selected company with regards to the type of service, staffing structure, and the way the company generates revenue. Explain your reasons for choosing this company.

• Evaluate the company’s brand foundation based on the three keys – purpose, values, and story. Is it well defined? Why or why not? What are your suggestions to help the company promote its brand? 

• Describe the company structure and discuss how the design of this structure relates or not to the purpose, values, and story of the company. Include an organizational chart.

• Discuss how the company has changed its culture to adapt to modern demands, including multigenerational professionals and remote workers, and what leaders have done to create a values-based culture.

• Conclusion.

Requirements:

• Submit a Word document in APA format, 12 pt font, double-spaced. • 3 – 5 pages in length, excluding the Title and Reference pages. • At least 4 resources.

Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.