Select any company in the luxury services field, and analyse its services marketing strategy? Promises made, how, to which segment (s), and why
Select any company in the luxury services field, and analyse its services marketing strategy
Promises made, how, to which segment (s), and why this/these segment(s).
How do you think the promises are kept (you can refer to the concept of the
Service Marketing Triangle for this).
Summarize the seven P approach this company is using: product (offering);
price; place; promotion; people; and processes.
How would to rate company’s service marketing strategy: bad, good, or
fabulous, and why.
Length: minimum one half page, maximum one page, for each of the questions.
Due date: 4 hours
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