The objective of the project is for you to use descriptive statistics and present it in a data dashboard to help managment get
The objective of the project is for you to use descriptive statistics and present it in a data dashboard to help managment get a customer profile of the promotional campaign.
- You will create a percent frequency distribution for the following variables:
- Items
- Net Sales
- Method of Payment
- Gender
- Marital Status
- Age
- Create a bar or pie chart showing the number of purchases using a particular payment method
- Create a crosstabulation showing the relationship between the type of customer versus net sales
- A scatter diagram exploring the relationship between the net sales and customer age
- Include additional charts and information to help the manager visualize the data if necessary.
- To help the managers with their decision making, describe a few "take-aways" about the data including but not limited to:
- Was the promotion successful?
- What demographic had the highest participation in the promotion?
- What payment method was used the most?
- How were the net sales distributed across the population? Who had the most? Who had the least?
- What sample of the population should the managers try to target to possibly improve sales?
- Should the managers plan more promotions similar to this one? Why or why not?
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&DataIndices
&DataCopy
&GraphData
&WorkArea
&Miscel_Area
Data
Customer | Type of Customer | Items | Net Sales | Method of Payment | Gender | Marital Status | Age |
1 | Regular | 1 | 39.50 | Discover | Male | Married | 32 |
2 | Promotional | 1 | 102.40 | Proprietary Card | Female | Married | 36 |
3 | Regular | 1 | 22.50 | Proprietary Card | Female | Married | 32 |
4 | Promotional | 5 | 100.40 | Proprietary Card | Female | Married | 28 |
5 | Regular | 2 | 54.00 | MasterCard | Female | Married | 34 |
6 | Regular | 1 | 44.50 | MasterCard | Female | Married | 44 |
7 | Promotional | 2 | 78.00 | Proprietary Card | Female | Married | 30 |
8 | Regular | 1 | 22.50 | Visa | Female | Married | 40 |
9 | Promotional | 2 | 56.52 | Proprietary Card | Female | Married | 46 |
10 | Regular | 1 | 44.50 | Proprietary Card | Female | Married | 36 |
11 | Regular | 1 | 29.50 | Proprietary Card | Female | Married | 48 |
12 | Promotional | 1 | 31.60 | Proprietary Card | Female | Married | 40 |
13 | Promotional | 9 | 160.40 | Visa | Female | Married | 40 |
14 | Promotional | 2 | 64.50 | Visa | Female | Married | 46 |
15 | Regular | 1 | 49.50 | Visa | Male | Single | 24 |
16 | Promotional | 2 | 71.40 | Proprietary Card | Male | Single | 36 |
17 | Promotional | 3 | 94.00 | Proprietary Card | Female | Single | 22 |
18 | Regular | 3 | 54.50 | Discover | Female | Married | 40 |
19 | Promotional | 2 | 38.50 | MasterCard | Female | Married | 32 |
20 | Promotional | 6 | 44.80 | Proprietary Card | Female | Married | 56 |
21 | Promotional | 1 | 31.60 | Proprietary Card | Female | Single | 28 |
22 | Promotional | 4 | 70.82 | Proprietary Card | Female | Married | 38 |
23 | Promotional | 7 | 266.00 | American Express | Female | Married | 50 |
24 | Regular | 2 | 74.00 | Proprietary Card | Female | Married | 42 |
25 | Promotional | 2 | 39.50 | Visa | Male | Married | 48 |
26 | Promotional | 1 | 30.02 | Proprietary Card | Female | Married | 60 |
27 | Regular | 1 | 44.50 | Proprietary Card | Female | Married | 54 |
28 | Promotional | 5 | 192.80 | Proprietary Card | Female | Single | 42 |
29 | Promotional | 3 | 71.20 | Proprietary Card | Female | Married | 32 |
30 | Promotional | 1 | 18.00 | Proprietary Card | Female | Married | 70 |
31 | Promotional | 2 | 63.20 | MasterCard | Female | Married | 28 |
32 | Regular | 1 | 75.00 | Proprietary Card | Female | Married | 52 |
33 | Promotional | 3 | 63.20 | Proprietary Card | Female | Married | 44 |
34 | Regular | 1 | 40.00 | Proprietary Card | Female | Married | 34 |
35 | Promotional | 5 | 105.50 | MasterCard | Female | Married | 56 |
36 | Regular | 1 | 29.50 | MasterCard | Male | Single | 36 |
37 | Regular | 2 | 102.50 | Visa | Female | Single | 42 |
38 | Promotional | 6 | 117.50 | Proprietary Card | Female | Married | 50 |
39 | Promotional | 5 | 13.23 | Proprietary Card | Female | Married | 44 |
40 | Regular | 2 | 52.50 | Proprietary Card | Female | Married | 58 |
41 | Promotional | 13 | 198.80 | Proprietary Card | Female | Married | 42 |
42 | Promotional | 4 | 19.50 | Visa | Female | Married | 46 |
43 | Regular | 2 | 123.50 | Proprietary Card | Female | Married | 48 |
44 | Promotional | 1 | 62.40 | Proprietary Card | Female | Married | 54 |
45 | Promotional | 2 | 23.80 | Proprietary Card | Female | Married | 38 |
46 | Promotional | 2 | 39.60 | Proprietary Card | Female | Married | 60 |
47 | Regular | 1 | 25.00 | MasterCard | Female | Married | 46 |
48 | Promotional | 3 | 63.64 | Proprietary Card | Female | Married | 30 |
49 | Promotional | 1 | 14.82 | Proprietary Card | Female | Married | 32 |
50 | Promotional | 9 | 145.20 | MasterCard | Female | Married | 46 |
51 | Promotional | 6 | 176.62 | Proprietary Card | Female | Married | 38 |
52 | Promotional | 5 | 118.80 | Proprietary Card | Male | Married | 68 |
53 | Regular | 1 | 58.00 | Discover | Female | Single | 78 |
54 | Regular | 2 | 74.00 | Visa | Female | Single | 20 |
55 | Regular | 2 | 49.50 | MasterCard | Female | Married | 32 |
56 | Promotional | 3 | 141.60 | Proprietary Card | Female | Married | 38 |
57 | Promotional | 6 | 123.10 | Proprietary Card | Female | Married | 54 |
58 | Promotional | 2 | 80.40 | Proprietary Card | Female | Married | 48 |
59 | Promotional | 4 | 65.20 | MasterCard | Female | Married | 46 |
60 | Promotional | 4 | 113.00 | Proprietary Card | Female | Single | 50 |
61 | Promotional | 1 | 108.80 | Proprietary Card | Female | Married | 46 |
62 | Promotional | 3 | 59.91 | Proprietary Card | Female | Single | 30 |
63 | Promotional | 5 | 53.60 | Proprietary Card | Female | Married | 54 |
64 | Promotional | 1 | 31.60 | Proprietary Card | Female | Single | 42 |
65 | Promotional | 2 | 49.50 | Proprietary Card | Female | Married | 48 |
66 | Promotional | 1 | 39.60 | Proprietary Card | Female | Married | 62 |
67 | Promotional | 2 | 59.50 | Proprietary Card | Female | Married | 34 |
68 | Promotional | 5 | 146.80 | Proprietary Card | Female | Married | 28 |
69 | Promotional | 2 | 47.20 | Proprietary Card | Male | Married | 46 |
70 | Promotional | 8 | 95.05 | Proprietary Card | Female | Married | 54 |
71 | Promotional | 5 | 155.32 | Proprietary Card | Female | Married | 30 |
72 | Promotional | 4 | 58.00 | MasterCard | Female | Married | 32 |
73 | Regular | 1 | 69.00 | Proprietary Card | Female | Single | 22 |
74 | Promotional | 2 | 46.50 | Proprietary Card | Female | Married | 32 |
75 | Promotional | 2 | 45.22 | Proprietary Card | Female | Married | 74 |
76 | Promotional | 4 | 84.74 | Proprietary Card | Female | Married | 62 |
77 | Regular | 2 | 39.00 | Proprietary Card | Female | Married | 42 |
78 | Promotional | 4 | 111.14 | Proprietary Card | Female | Married | 28 |
79 | Promotional | 3 | 86.80 | Proprietary Card | Female | Married | 38 |
80 | Regular | 2 | 89.00 | Discover | Female | Married | 54 |
81 | Promotional | 2 | 78.00 | MasterCard | Female | Married | 68 |
82 | Promotional | 6 | 53.20 | Proprietary Card | Female | Single | 30 |
83 | Promotional | 4 | 58.50 | Visa | Female | Married | 36 |
84 | Promotional | 3 | 46.00 | Proprietary Card | Female | Married | 44 |
85 | Regular | 2 | 37.50 | Visa | Female | Married | 44 |
86 | Promotional | 1 | 20.80 | Proprietary Card | Female | Married | 62 |
87 | Regular | 6 | 144.00 | MasterCard | Female | Single | 48 |
88 | Regular | 4 | 107.00 | Proprietary Card | Female | Married | 36 |
89 | Promotional | 1 | 31.60 | Proprietary Card | Female | Single | 20 |
90 | Promotional | 6 | 57.60 | Proprietary Card | Female | Married | 42 |
91 | Promotional | 4 | 95.20 | Proprietary Card | Female | Married | 54 |
92 | Promotional | 1 | 22.42 | Proprietary Card | Female | Married | 54 |
93 | Regular | 5 | 159.75 | Proprietary Card | Female | Married | 72 |
94 | Promotional | 17 | 229.50 | Proprietary Card | Female | Married | 30 |
95 | Regular | 3 | 66.00 | American Express | Female | Married | 46 |
96 | Regular | 1 | 39.50 | MasterCard | Female | Married | 44 |
97 | Promotional | 9 | 253.00 | Proprietary Card | Female | Married | 30 |
98 | Promotional | 10 | 287.59 | Proprietary Card | Female | Married | 52 |
99 | Promotional | 2 | 47.60 | Proprietary Card | Female | Married | 30 |
100 | Promotional | 1 | 28.44 | Proprietary Card | Female | Married | 44 |
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