You will select a populated area in which the selected organization will be hypothetically investing millions for its intercultural expansion
You will select a populated area in which the selected organization will be hypothetically investing millions for its intercultural expansion. This type of research is required of most junior intercultural managers. Begin by reviewing the selected organization and its product to decide what choices would be best for the organization based on the host country’s culture, subculture, social responsibility, and ethics. The next step will be to determine a populated area in the foreign country in which to market your organization’s product. The term populated area is used in this course to include cities, metropolitan areas, and hamlets (i.e., any community that may serve as a possible market for your selected product). To do this, you will select two populated areas to discuss in your assignment and narrow your selection of those two down to one. The focus will be on the compatibility of the populated area’s culture/subcultures and the organizational environment.
Research will be required to form a solid base for matching one of the two populated areas to your organization’s product with focus on the culture and subcultures of your selected country and populated area.
For deciding on a populated area, you will review, at a minimum, two cultures or subcultures. Take into account the selected product’s compatibility. For each of these, you should research a minimum of two sources with divergent views. The review will require a focus on the outcome, but not an outcome that you predetermine. Let the discussions used in comparing material from one source against the other sources guide you to a conclusion.
It is important to ensure the absolute separation of what writing comes from your brain and what information comes from your sources. There must never be any doubt in the reader’s mind regarding what is original information and what is referenced material. To do this, the in-text citations must be impeccable.
The body for this assignment will provide a detailed description of the process used to select the organization and the product. Your submission must be a minimum of two pages in length, although you should not limit the thoroughness of your research and discussion based on this minimum requirement. The format will include, but is not be limited to, the elements listed below.
Utilize at least two sources.
Discuss source material that is supporting your final decision for culture or subculture and product compatibility.
Restate the issue, question, or task that the document will be analyzing, which—in this case—is narrowing choices to two countries with one recommendation and selecting one product.
Provide pros or cons, good and bad ideas, and poor and excellent results (i.e., do not prejudge the outcome).
Provide an analysis of your research from all sides; once again, do not slant the analysis toward a specific flow.
Now, provide the Board of Directors with conclusions and recommendations.
Include in-text citations and references.
Please note that no abstract is needed.
You must also identify the need for your product, which will be generally based on the culture and subcultures of your chosen population. For example, you could search for populated areas in your country that have shortages of your selected product. On the other hand, if your selected product is expensive in a possible target populated area, perhaps your corporation could introduce the product at a reduced price and take over the market. Another element for possible review is product matching. This element sometimes is tricky because there may be multiple subcultures with each preferring the use of specific products. By ensuring the propensity of various cultures to purchase your product, the selection of a populated area becomes easier. More importantly, extensive research will assist in avoiding mistakes, such as trying to sell bulk-packaged items in Japan when most of the homes and apartments average less than 1000 square feet (i.e., the approximate the size of a four-car garage)
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