Keep going!? Expand your research and analysis. Add to your business idea.? Be sure to look at current real world data. T
Keep going! Expand your research and analysis.
Add to your business idea. Be sure to look at current real world data.
- This assignment must include:
- Your financial forecast (Is your project feasible?).
- Your operational plan (Is your project operational?).
- Identification of your competitors.
- Identification of your customers.
- Your marketing plan (your strategy).
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Running Head: BUSINESS PLAN
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BUSINESS PLAN
Business plan
Business plan
Problem statement
Fruits play a major role in the health of human beings. The benefits of fruits are as follows; fruits help in controlling diseases, fruits are the main source of vitamins and minerals in the human body, fruits also enable the person to enjoy a variety of flavors and textures, and finally, fruits are important because they help in maintaining good health of a person. Lack of fruits in a particular country or a region can be a major issue. Lack of fruits can lead to the development of various diseases. Also, fruits are essential elements in the aging population.
The lack of fruits business in the country is due to ignorance and lack of information among the business investors. Also, the sector of agriculture needs to initiate strategies that enable farmers to be able to plant fruits in America. Most of the fruits that are used in the united states of America are being imported from outside countries. (Mostafidi, et al. 2020) This makes it difficult for investors to be able to invest in these particular business types. The solution to these is to build the sector of agriculture in the united states of America. When the production of fruits is high, the supply of the fruits in the united states of America will increase, this will make it easier for many businesses to develop because they will be able to avoid the costs of importing fruits from another country.
In conclusion, this will be important for many businesses and also the economy itself. This is because the businesses will be able to employ people and also the government of the united states of America will benefit because the government will be able to get revenue from these businesses. Finally, the community will benefit a lot because they will be able to live in health. As a common say says "an apple a day keeps the doctor away"
The product I will import and distribute
Our business will be able to deal with three products; bananas, avocados, and oranges. In these products, we believe that they will be able to satisfy the needs of our customers in California and across the united states of America. Our company will be able to import the three products, bananas, oranges and avocados. The two fruits bananas and avocados will be imported from our neighboring countries. (González-Ruíz, et al. 2021) For instance, we will be able to import bananas from the three neighboring countries, these countries include; Guatemala, Ecuador, and Costa Rica. While the avocados will be imported from Mexico. Finally, the oranges will be imported from one of the states in America which is Florida.
Our company will be able to distribute the three products; bananas, oranges, and avocados. These products will be distributed in two forms. Our company initiates a strategy to sell the fruits as a whole and also to make fruit juice from the fruits. Our company will be able to partner with various businesses such as supermarkets in the distribution of our products. Also, we intend to open shops in major sub-towns in the state of Florida. This will enable us as the company to distribute our products and most importantly our customers will be able to get our products in the term. This will be important because it will create a great customer experience hence resulting in improving our business.
How we will import the product
Since most of our products are being sourced from outside, our business intends to import the products in two ways. For the products that we will be able to import from outside our countries such as bananas and avocados, we intend to use airline as a means of transport. Our employees will be based in these countries. Their main duty will be to look for these fruits buy them and cargo them to the united states of America. (Chen, 2018) While in the case of oranges. Since oranges are available in our country, our business intends to import them using trucks. This will be easily done by getting like five farmers who will be able to send our product to California upon our request.
The structure of our business will be a partnership, this is because we will partner with various businesses in the states such as hotels and supermarkets. For these businesses, the price for the product will be wholesale so that they can be able to make also a profit from our products.
Reasons why my plan is feasible
Our plan is feasible because of the following ways; to begin with, there is a high demand for fruits like bananas, oranges, and avocados. This is because, the state of California is mostly dominated by the following fruits; pawpaw, American persimmon, caper, cherry of the Rio Grande, and thimbleberry. Due to this, there is a high demand for foreign fruits. Our plan is also feasible because there is an excess supply of these fruits in the world. For instance, most of the African countries produce these fruits in plenty, and finally, our plan is feasible because there is the availability of labor, there is labor, employees are available to be able to distribute these products in the region of California state.
The expected outcomes that back my approach
The expected outcomes that back my approach are; our business tends to open branches across the state of California. (Lemos-Espinal, et al. 2020) This is to make our product accessible to our customers. Also in five years, our business intends to extend our services to the states that are neighbors to California (Oregon, Nevada, Arizona, Mexican state, and Colorado). Also in ten years period, our business intends to offer services in all the states of America.
References:
Mostafidi, M., Sanjabi, M. R., Shirkhan, F., & Zahedi, M. T. (2020). A review of recent trends in the development of the microbial safety of fruits and vegetables. Trends in Food Science & Technology.
González-Ruíz, A. V., Palomino-Hermosillo, Y. A., Balois-Morales, R., Ochoa-Jiménez, V. A., Casas-Junco, P. P., López-Guzmán, G. G., … & Bautista-Rosales, P. U. (2021). Pathogenic Fungi Associated with Soursop Fruits (Annona muricata L.) during Postharvest in Nayarit, Mexico. Horticulturae, 7(11), 471.
Chen, F. (2018). Study on Problems and Countermeasures of Cargo Transportation at Haikou Airport.
Gosliner, W., Brown, D. M., Sun, B. C., Woodward-Lopez, G., & Crawford, P. B. (2018). Availability, quality, and price of produce in low-income neighborhood food stores in California raise equity issues. Public health nutrition, 21(9), 1639-1648.
Lemos-Espinal, J. A., & Smith, G. R. (2020). A checklist of the amphibians and reptiles of Sinaloa, Mexico with a conservation status summary and comparisons with neighboring states. ZooKeys, (931).
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FRESH FRUITS
Business Presentation
Our Company
Section Divider : CEO: Alexandra Torres, COO: Haisaa Valdes, and CMO and Sales Director: Rossana Nieves
Fresh Fruits is a Latina-Owned company founded in California, 2017. Fresh Fruits company provides wholesale distribution services under the highest quality and hygiene standards, and at the best market prices. Our team imports and supplies quality fruit to retail stores, industrial kitchen industries, restaurants, and hotels. We comply with the highest quality standards like ISO 22000, to benefit how we store our products, deliver our products, and most importantly serve our consumers.
Our Mission
“Through sustainability we give you three powerful fruits”
Our mission statement supports our consumers to lead with confidence when working with us. We are committed to put the environment and them first by having well-established objectives and being at the forefront to achieve the goals set without forgetting about quality and hygiene standards. Our goal is to provide an optimal and personalized service, with the solid foundations that have characterized our company since its inception: Commitment, Quality, and Service. Our commitment to society involves sustainable farming, women empowerment and build solid relationships with our suppliers.
Our Vision
Our vision is to achieve the loyalty of our clients through the distribution of our products. Provide excellent quality service, in order to guarantee continuous and sustained growth in the national market. Consolidate ourselves as a benchmark company in the sector with our own business model that stands out from the competition and competitive prices. To creating sustainable agriculture programs to help protect our environment.
Our Philosophy
To obtain the full satisfaction of each client, our initial purpose is to comprehensively define the specific needs of each one, and our commitment is to provide the best solution using products of the best quality and competitive prices.
Our Star Products
The three products that we specialize to satisfy our customer's needs are bananas, avocados, and oranges. The bananas are imported from Guatemala, Ecuador, and Costa Rica. The avocados are imported from Mexico and the local product are Oranges from Florida.
Market Trend
Faced with a diverse, curious, comfortable and healthy consumer, the fruit category faces a great challenge, which is to adapt to the new demands of customers. Consumers are changing their purchasing habits, now they are more concerned about safety and traceability. in their food, that's why they demand safety. Additionally, they are oriented towards fresh products based on a low environmental impact, for example, a lower carbon footprint or adopting behaviors such as reducing waste and consuming plant-based foods. In addition to this, a strong tendency towards the consumption of foods that reinforce mental performance and the immune system.
FRESH FRUITS
Thank you
for your attention!
Alexandra Torres
Haisaa Valdes
Rossana Nieves
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