Module 04 Global Expansion Project – Entering a Foreign Market Continuing with the plan, the next area to research is that of t
Module 04 Global Expansion Project – Entering a Foreign Market
Continuing with the plan, the next area to research is that of the specific target market. Part of this would involve looking into the pros and cons of this area as we determine the proper way to enter.
Create a 5-7 slide presentation using the speaker's notes section for your content and the slides for presentation purposes. Include the following information:
- Describe the specific target market
- Develop strategies for entering the target market
- Create a plan for entering the target market
Your presentation should be proofread for spelling and grammar. Your presentation slides should be concise.
*****ATTACHED IS PART ONE FOR THIS PROJECT*****
Module 02 Global Expansion Project
Matthew Marquette
This paper is being submitted on October 14, 2018, for Professor Matthew Ademola B352/MAN4602-01- Online.
Overview of the Company
Mission Solar is the company under focus in this paper.
Mission Solar is planning to open operation in Kenya.
Mission Solar headquartered in San Antonio, Texas, engineer, design, and assembles all their solar panel.
The company provides world-class performance and guaranteed long-term reliability.
The product line of the company is suited for utility, residential, and commercial applications.
Mission Solar is the company under focus in this paper. Mission Solar is planning to open operation in Kenya. Mission Solar headquartered in San Antonio, Texas, engineer, design, and assembles all their solar panels. It makes large-scale solar and small-scale projects (Mission Solar, n.d). The company provides world-class performance and guaranteed long-term reliability. The product line of the company is suited for utility, residential, and commercial applications. Over time, Mission Solar has registered significant increased in revenue. These can be attributed to a high demand for solar products offered by the Company.
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A brief description of the product
Solar products offered by Mission Solar are of different sizes and prices.
The products have a 25-year warranty backed by Powerguard's third party insurance.
Its products are priced depending on the quality and size of the solar.
The products of the company surpass industry standard regulations, offering quality performance over a long period.
Solar products offered by Mission Solar are of different sizes and prices. The products have a 25-year warranty backed by Powerguard's third party insurance (Mission Solar, n.d). Its products are priced depending on the quality and size of the solar. The products of the company surpass industry standard regulations, offering quality performance over a long period. The production lines of products are fully automated that include multiple quality checks. Even though the company has the aforementioned strengths, lack of sufficient capital to invest in new markets one of the major limitations faced by the company.
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Environmental Analysis of Kenya
Kenya is one of the developing countries in the world.
Kenya has a population of more than 50 million people with a large majority living in rural areas.
In terms of political factors, the political environment of Kenya is largely favorable.
The stable political environment makes it favorable to open operation.
Kenya is one of the developing countries in the world. Kenya has a population of more than 50 million people with a large majority living in rural areas. In terms of political factors, the political environment of Kenya is largely favorable. This can be directly linked to the democratic political system (Market Research Reports, Inc. 2017). The stable political environment makes it favorable to open operation. The large population of people indicates that the market for solar products is lucrative. In terms of economic factors, Kenya has favorable taxation policies and inflation is largely attractive.
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Environmental Analysis of Kenya Cont..”
Kenya has a high domestic demand, geostrategic location, a strong financial position, and well-educated workforce.
Favorable prices of fuel, low level of competition, and untapped market are other economic factors of Kenya.
In terms of social factors, Education and health systems of Kenya is largely favorable.
The literacy level of the country stands at 87.1 percent.
The labor market is highly skilled.
In addition, Kenya has a high domestic demand, geostrategic location, a strong financial position, and well-educated workforce. Favorable prices of fuel, low level of competition, and untapped market are other economic factors of Kenya. The country is one of the emerging economies in the world. In terms of social factors, Education and health systems of Kenya is largely favorable (Lucintel, 2013). The literacy level of the country stands at 87.1 percent. This gives a clear indication that Mission Solar will not lack human labor to support the operation of the company. The labor market is highly skilled. This is due to technical colleges and universities that the country has heavily invested in.
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Environmental Analysis of Kenya Cont..”
In terms of technological factors, Kenya is the big user of IT technology and mobile phone.
Kenya has invested in IT technology and communication networks.
The presence of technology companies such as Safaricom, Airtel, and Telkom has made communication more effective in the country.
With well-development networks systems, it will be easier for Mission Solar to market its products in the market.
In terms of technological factors, Kenya is the big user of IT technology and mobile phone. The mobile phones companies are offering the latest IT products, tablets, and mobile phones in the market. Kenya has invested in IT technology and communication networks (Market Research Reports, Inc. 2017). The presence of technology companies such as Safaricom, Airtel, and Telkom has made communication more effective in the country. With well-development networks systems, it will be easier for Mission Solar to market its products in the market. Favorable technology industry will largely support the operation of Mission Solar in Kenya.
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Environmental Analysis of Kenya Cont..”
In terms of environmental factors, Kenya has favorable environmental policies and environmental laws.
Environmental policies and environmental laws of Kenya encourage the use of renewable energy.
Solar products being one of the best renewable sources of energy is likely to fetch good market.
In terms of legal factors, Kenya has well-established laws and judicial systems.
In terms of environmental factors, Kenya has favorable environmental policies and environmental laws. Recently, the country banned the production of plastic bags and sensitized citizens to seek renewable energy. Environmental policies and environmental laws of Kenya encourage the use of renewable energy (Lucintel, 2013). Since environmental laws and policies are pro-renewable energy, solar products being one of the best renewable sources of energy is likely to fetch good market. In terms of legal factors, Kenya has well-established laws and judicial systems. The legal position of Kenya is strong as there is a huge focus on making new regulations and laws.
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References
Lucintel. (2013). PESTLE Analysis of Kenya. Retrieved from https://www.lucintel.com/pestle-of-kenya-2013.aspx
Market Research Reports, Inc. (2017). Kenya PESTEL Analysis Market Research Report. retrieved from https://www.marketresearchreports.com/market-research-reports-inc/kenya-pestel-analysis-market-research-report
Mission Solar. (n.d). High-Power, American Quality. Retrieved from http://www.missionsolar.com/
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