Rule of Law and Ethics and International Marketing
Order Instructions
Write a paper (1,250–1,500 words) that discusses the following questions through your research and analysis on the effect of the rule of law and ethics on the economy of the selected country. (VIETNAM)
Using the selected country (VIETNAM), identify the current legal system (civil, common, religious, or mixed). Describe the influence that colonization had on the formation of the current legal system.
As an entrepreneur within the selected country, identify a socioeconomic problem in that country and a product or service that addresses this problem. Analyze this product or service through the specific steps of a market screening.
Describe how likely is it for an entrepreneur to enter the market considering the current legal system. Justify your response.
Evaluate two international market entry methods for the product or service in the selected country. What are the advantages and disadvantages of each method?
Taking into consideration the cultural, societal, and religious values, provide examples of effective and ineffective advertisement practices you would implement to introduce the product or service into the selected country. Explain your reasoning.
For the selected product or service, recommend at least two legal compliance approaches that should be used by companies when conducting international business in the selected country (e.g., employment law, tax law, advertising law, corporate law).
For the selected product or service, provide two key recommendations to consider regarding ethics and social responsibility in your selected country (e.g., intellectual property, competition, corruption).
You are required to include a minimum of three scholarly sources with in-text citations and references.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. RUBRIC BELOW:
Identification of the current legal system, including a description of the influence that colonization had on the formation of the current legal system, is expertly completed and includes substantial supporting detail.
Identification of a socioeconomic problem in the selected country, including a product or service that addresses the problem and an analysis of the product or service through market screening, is expertly completed and includes substantial supporting detail.
Description of the likelihood for an entrepreneur to enter the market considering the current legal system is expertly completed and includes substantial supporting detail.
Evaluation of two international market entry methods for the product or service in the selected country, including the advantages and disadvantages of each method, is expertly completed and includes substantial supporting detail.
A description of the effective and ineffective advertisement practices needed to introduce the product or service in the selected country, considering the cultural, societal, and religious values, is expertly completed and includes substantial supporting detail.
Recommendation for two legal compliance approaches that should be used by companies when conducting international business in the selected country is expertly completed and includes substantial supporting detail.
Recommendations for the selected product or service to consider in regard to ethics and social responsibility in the selected country are expertly completed and include substantial supporting detail.
Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear.
The thesis, position, or purpose is logically advanced throughout. The progression of ideas is coherent and unified. A clear and logical conclusion aligns to the development of the purpose.
Specific and appropriate evidence is included. Relevant perspectives of others are clearly considered.
Writer is clearly in control of standard, written, academic English.
No errors in formatting or documentation are present.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.
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