Market Data to Understand the Healthcare Environment
Executive Summary/Abstract
Provide an introduction to Course Project in a single paragraph. This is the last component written. Be sure to delete these instructions before submitting for Assessment 5.
Organization Overview
Introduce the organization and identify the challenges and opportunities. Discuss the specific project to be developed. You can use the same organization used in MBA-FPX5310, building an in-depth portfolio, OR you can select a new organization type for each course project, building a diverse project portfolio.
Expected length: 0.5–1 content page.
Continue to develop this section throughout this course, synthesizing content for the final course project.
Be sure to delete these instructions before submitting Assessment 1.
PESTLE Analysis
Conduct a general PESTLE analysis of your selected organization and choose a topic identified by this analysis. This can be a challenge or an opportunity to be pursued. Identify possible factors in the external health care environment impacting organizational outcomes both overall and on the specific topic you have selected. Be sure to apply foundational knowledge and an understanding of the external health care environment across core disciplines.
Expected length: 2 content pages for Assessment 1.
Be sure to delete the above instructions before submitting Assessment 1. Do not work on the section below until Assessment 2.
Continue to analyze the impact of the external health care environment on organizational outcomes both overall and on the specific topic. Within the context of PESTLE, answer questions such as, who are the customers, what’s the external supply chain, how does the external world impact the revenue models, who are the competitors, who are the external strategic partners, who are the stakeholders both internally and externally, and what are relevant laws and regulations impacting this organization? Apply foundational knowledge and an understanding of the external health care environment across core disciplines. Apply a balance of theories, models, and practices demonstrating an in-depth understanding of a full range of external health care environment across core disciplines. Describe any uncertainties or barriers to achieving the objectives you established in Assessment 1. How will you overcome these?
Expected length: 1–2 content pages for Assessment 2.
Be sure to delete the above instructions before submitting Assessment 2.
Continue to develop this section throughout this course, synthesizing content for the final course project.
Market Data Analysis
Identify health care market data needs to examine these opportunities or challenges for the specific topic identified. Determine where to get the data and how to integrate data from multiple sources across various disciplines from differing perspectives.
Expected length: 2–3 content pages.
Be sure to delete these instructions before submitting Assessment 2.
Analyze health care market data to identify opportunities and challenges for health care organizations. Integrate information across disciplines from differing perspectives. Evaluate supportive and conflicting information (that is, data, insights, and best practices), integrating insights across disciplines from multiple diverse functional and strategic perspectives individually and holistically. Then use insights gained from the data to effectively understand the environment and make evidence-based decisions.
Expected length: 1–2 content pages.
Be sure to delete these instructions before submitting Assessment 3.
Continue to develop this section throughout this course, synthesizing content for the final course project.
Evidence-Based Strategies
Focus on identifying trends and determining valuation in the market, including census, economic value, household composition, et cetera. Apply the information gained through the analysis to examine the organization’s position within the external environment and begin to develop a management plan that is focused on the external environment for your topic. Identify at least three evidence-based, innovative strategies to address organizational challenges and opportunities in a dynamic environment.
Expected length: 1–1.5 content page.
Be sure to delete these instructions before submitting Assessment 3.
Continue to develop this section throughout this course, synthesizing content for the final course project.
Evidence-Based Recommendations
Thinking critically and analytically, make recommendations based on the three evidence-based strategies identified to address the specific organizational challenges and opportunities you originally identified in Assessment 1. Develop at least three logical, well-supported solutions based on relevant, sound, logical, and credible evidence (that is, data, insights, analyses, or best practices) to systematically solve the challenges and opportunities to specific project relevant to all applicable stakeholders and cross-functional departments. Be sure to examine the strengths, weaknesses, opportunities, and threats and determine how to respond effectively. Apply innovative, strategic, and sustainable approaches using systems theory to consider the forces and impact across the system.
Expected length: 2–3 content pages.
Be sure to delete these instructions before submitting Assessment 4.
Continue to develop this section throughout this course, synthesizing content for the final course project.
Conclusion
Summarize your overall course project. No new information should be included in your conclusion.
Be sure to delete these instructions before submitting Assessment 5.
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