Marketing Management

Week 6 Case Study
BACKGROUND:
Victoria Secret is currently struggling to stay afloat. As a result, they find themselves having to close a number of stores. The are struggling particularly with millennials.
Look at the company and discuss why they are not doing well.

ASSIGNMENT:
Write a paper explaining the following:

Why are millennials not flocking to Victoria Secret?
What are Victoria Secrets’ strengths, weaknesses, opportunites and threats?
What is Victoria Secret not doing well causing them to have to close stores?
How could Victoria Secret take advantage of the situation causesd by COVID to market their products?
In your opinion is Victoria Secret a thing of the past or is it possible to revive their brand? Is so why? If not why?

COMPONENTS OF A GREAT PAPER:
APA format including work cited page
Subheadings for each section
Address all points above in detail
Sources supporting the strategies chosen (This can be examples of other companies that went through similar situations and how they overcame this challenge(s) by employing this strategy).
No more than 3 pages. (This does not include the title page and your reference page.)
Your point of view
Conclusion that summarizes the points made in the paper

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