Identification of cultural and social consideration related to marketing planning efforts

This assignment is due on Sunday at 2pm!!!

The purpose of this assignment is to identify factors that must be considered when conducting global marketing campaigns.

For this assignment, imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil. You have been tasked with providing your recommendations in preparation for the expansion into Brazil. In 250-500 words, address the following:

Discuss how you would modify the personal selling approach based upon the Brazilian target market. Provide an example of the specific changes you would make and justify the changes.

Identify ethical and regulatory issues that should be considered when marketing in Brazil.

Identify cultural and social considerations you should take into account as part of your marketing planning efforts. Explain how these factors make the marketing presented to the Brazilian audience different from what is presented to U.S. consumers.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Rubric:

Discussion of how personal selling approach would be modified, including an example and justification of the changes, is thorough and includes explanation and supporting details.

Identification of ethical and regulatory issues that should be considered is thorough and includes explanation and supporting details.

Identification of cultural and social consideration related to marketing planning efforts, including discussion of how these factors differentiate the marketing presented to each audience, is thorough and includes explanation and supporting details.

Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear.

Clear and convincing argument presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.

Writer is clearly in command of standard, written, academic English.