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October 2, 2019

Option #2: Marketing via Social Media (Uber)

APA, Business, High School

40711Write an essay exploring social media in marketing. Choose a brand (or product) that heavily relies on social media or technology to market their product. (Examples are Netflix and Uber.) Provide the following:

An overview or history of the brand (product)
An explanation of how technology or social media is utilized for marketing purposes

Your research should demonstrate your understanding of target markets and specific demographics.

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