AT A GLANCE ADVERTISING AND MARKETING HEALTH CAMPAIGNS

hroughout this course, you have examined the persuasive psychology of different forms of advertising and marketing. You have studied theories and factors that influence how people process information, are persuaded to respond to a message, and make decisions about purchases or donations. You have also explored related topics, such as factors that give a speaker persuasive power. Last week, you took on the role of a social justice advocate. In this final week of the course, you will synthesize much of what you have studied as you take on another advocacy role. You will use media to develop a specific public service message for a health campaign. Whether or not you are interested in working in a health field, consider what you can gain from the experience of creating a media message for a campaign.

This week, you will not have an Assignment or Test for Understanding. You will develop your media campaign as your Week 6 Discussion. Be aware that, in addition to your initial Discussion post, you will respond twice to colleagues. Review the instructions carefully to ensure you post by each required due date. As you collaborate with colleagues, also consider the nature of our modern networked social world and how future campaigns you may create would likely model the process that you will follow this week.

LEARNING OBJECTIVES Students will:

Create persuasive health campaign messages Evaluate the ethics of persuasion strategies Evaluate persuasive messages for their success Defend media messages for their efficacy

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