Week 2 Paper #1 Outline

13032Paper Instructions:

This project provides you with an opportunity to increase and demonstrate your understanding of e-commerce theory and practice.

Relatively few companies or nonprofit organizations effectively utilize the Internet in their marketing programs. Most small businesses still do not even have a website. Identify a company that you believe would benefit from an improved e-commerce program. Please follow the below instructions to complete your assignment.

CO: Analyze the principles of configuration management, and the strategies to assess and implement e-commerce

SLO (Program Objective): Plan the processes, phases, domains, and measures for effectively managing complex information technology projects

Assessment Rubric: Paper #1 Outline – Submit a one-page outline with your proposed paper title, thesis statement, and an outline of the subtopics you will cover in Paper #1.

1. The first section, Analysis, is a summary of the company, its marketing environment, its main customer market, marketing mix and two or three of its major competitors. Tools such as SWOT Analysis and Porters 5 Forces may be applied. Primary and secondary research is expected. Please be specific with bullet points only (this is not a narrative).

2. The second section, E-Commerce Rationale, should explain why the company or organization should increase and improve its e-commerce activity, given the particular nature of its marketing environment. You are expected to explicitly draw on theories and concepts presented in the resource and your readings. Apply them to the company’s particular situation. Please be specific with bullet points only (this is not a narrative).

3. A third section, E-Commerce Critique, will explain the company/organizations website and apparent e-commerce activity. (Is the site easy to navigate, security issues, are the ad claims supported, etc.). This section should detail what the company’s e-commerce priorities should be. Please be specific with bullet points only (this is not a narrative).

4. The fourth section is Recommendations of the company/organization’s website and e-commerce activity driven by configuration management. This should detail what the company’s e-commerce priorities should be. as project managers, you must be able to decide how the company should proceed. A detailed implementation plan is NOT expected, but you should provide enough specifics to make the proposal substantial foundation for practical follow-up with the company. Again, is making recommendations, you are expected to draw on theories, concepts and readings. Please be specific with bullet points only (this is not a narrative).